Since 1850, average global temperatures have risen by 1°C. While that may seem minor, the consequences are anything but. Think of the boiling frog metaphor—if a frog is dropped into boiling water, it jumps out. But if the water is slowly heated, it doesn’t notice the danger until it’s too late. This analogy—first referenced by German physiologist Friedrich Goltz—aptly describes our slow response to climate change.
Video Credits:
Directed by Lisa LaBracio
Animation & Art Direction: Luísa M H Copetti & Hype CG
At Zenora, we help businesses move beyond awareness to action. Whether it’s building your net zero strategy, conducting GHG inventorisation, or analysing climate risks, we’re here to simplify the journey with clear, honest guidance.
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Let’s explore the path together.
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